Are you considering the right domain?

There are millions of combinations of domain names you can register today for very little cost. While you may be tempted to cut corners with your domain purchase, remember that the quality of a domain is the same as with everything else: you get what you pay for.

What's wrong with simply registering a new domain? While the price might be attractive, newly registered domains tend to be longer; some have dashes and many will require awkwardly truncated or abbreviated names. New domain registrations typically make little sense, as all the good .com domains were purchased many years ago.

Premium domain names are an asset

So what exactly is a "premium" domain? Premium domains are easy to type. They are memorable, they likely describe your product or service offering succinctly, or the name is simply unique, unusual, and brandable.

Your name can be used in several different ways. Furthermore, if you are purchasing a .com domain, you are buying the gold standard of domain names.

As with other assets, an investment in a premium domain name will likely increase over time.

The law of supply and demand is stacked in favor of the .com

In today's Internet economy, there are hundreds of millions of domain names in commercial use. While this number will increase as additional TLD extensions are added, the number of premium .com domains will remain finite.

Additionally, with the acceleration of social networking, internet media, advances in mobile telephone technology, and an unprecedented level of global connectivity, the demand for valuable .com domains has continued to exceed the available supply. From this perspective alone, your premium domain investment will serve you well.

As one of our customers put it, the ".com is and always will be the equivalent of a beachfront property."

One final consideration

Peggy Lee of Emory University published a study in the Strategic Management Journal (2001) in which she was able to show a direct correlation between the steady growth of a company's stock price or book value once they acquired a premium .com domain and added the suffix to their business or product name.

Virtually every domain for sale on has this type of value. Years ago you would not have known about Microsoft, YouTube, Yahoo, Google, or FaceBook. But each of these companies built a brand. If building a brand is important, we are here to make your first step as easy as possible.

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